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Adidas Drops New Yeezy Boost 350 V2 Amidst Controversy: A Steel Grey Standoff


Yeezy Boost 350 V2
Yeezy Boost 350 V2

Yeezys are back! Access to the latest colorway is now open on Adidas Confirmed, with the drop scheduled for 9:10 AM (GMT) on February 29, 2024.


As we revealed earlier this month, this release follows Adidas's decision to sell at minimum cost price, after the termination of its partnership with Kanye West.



The latest iteration of the Yeezy Boost 350 V2 will feature a steel grey colorway, available for £200.


Yeezys
Image: Adidas

However, this launch has not been without controversy. Kanye West himself has criticized the release, labeling the shoe on his Instagram account (@kanyewest) as a "fake, non-approved Yeezy!" West also expressed his dismay, claiming Adidas is suing him for $250 million and that he won’t receive a penny from the release.


Kanye West Instagram Rant
Instagram/Kanyewest

It remains to be seen how fans will react to West’s comments and whether his criticism will impact the success of the Boost 350 V2.


We're eager to hear your thoughts: Pickup or a Putdown?

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